Marketing and networking are often thought to be dirty practises within certain areas of the arts. With many believing commercial success is akin to selling out and a lack of conceptual rigour, in that an artists practise having been compromised due to being solely focused on monetary gain or fame. The romantic notion of the poor artist slaving away in the garret is still applicable today, poverty and struggle equating to realness and sincerity.
Taking the conceptual bearing of the business card as an art object, and that artists marketing themselves is an necessary almost performatory element of their practises, ‘Business As Usual’ will consider the role and significance of artists networking. The exhibition will also ask how much importance dealers, collectors, curators and gallerists play in determining success, or whether artists themselves are solely or collectively responsible for carving out their own futures. In an age where curators now procure artists from social media websites such as Facebook and Twitter, ‘Business As Usual’ also presents an archaic practise in an increasingly digital world.
The exhibition will feature the work of over one hundred artists, listed below. This second exhibition in a series of the shows, ‘Business As Usual’ will continue to travel around different galleries across the UK.
Pio Abad, Zoe Anspach, Siobhan Barr, Paul Barsch, Amalie Jakobsen & Hedvig Berglind, Emilia Bergmark, Richard Bevan, Gabriel Birch, Eloïse Bonneviot, Holly Brearley, Tavienne Bridgwater, Stacey Broadbent, Michael Burkitt, Melissa Burn, Richard J. Butler, Paul Carter, Seecum Cheung, Melanie Coles, Philip Coyne, Kitty Clark, Issac Clarke, Lenka Clayton, Pierre Clément, Noel Clueit, Matthew Crawley, Michael Crowe, Simon Davenport, Debora Delmar Corp., Daniel Eatock, Matt Endler, Tom Esam, Julia Crabtree & William Evans, Soraya Fatha, Alex Farrar, Sara Nunes Fernandes, Jack Fisher, Pennicott + Fleming, Alex Frost, Robert Fung, Kyle Galloway, Ryan Gander, Emilie Gervais, Lauren Godfrey, Oscar Godfrey, Matt Golden, Maria Gondek, A.M. Hanson, Holly Hendry, Oliver Hickmet, James Howard, Sascha Hundorff, The Hut Project, Nikolai Ishchuk, Ian Jackson, Oskar Jakobsen, Mat Jenner, Perce Jerrom, Jonny JJ Winter, JKNET, Gareth Owen Lloyd & Phillip Raiford Johnson, Francis Lloyd-Jones, Sophie Jung, Jake Kent, Sam Keogh, Pil & Galia Kollectiv, Natalia Ibáñez Lario, Hannah Lees, Joseph Legg, Rollin Leonard, Jonas Lund, Chooc Ly Tan, Jocelyn Mcgregor, David Mcleavy, Harry Meadley, Sarah Meyohas, Matthew Merrick, Luis Mondejar, Virginia Lee Montgomery, Raque Ford & Sophy Naess, Myles Painter, Mathew Parkin, Berry Patten, Nicolas Pelzer, Joseph Popper, Claire Poulter, Michael Pybus, Oliver Rafferty, Oscar Ramos, Chris Rawcliffe, Anna Reading, Gabriel Rosas Alemán, Shirin Sabahi, Rebecca Sangster, Paul Schneider, Sarah Schönfeld, Anastasia Shin, Karl Sims, Alex Studdy, David Steans, Alfie Strong, Ian Swanson, Dan Szor, Charlie Godet Thomas, Geoff Tibbs, Viktor Timofeev, Adam Townend, Matt Welch, Josh Whitaker, Harlan Whittingham, Ian Whittlesea, Mark Scott-Wood, Lucy Woodhouse, Laura Yuile, Rehana Zaman and Bruno Zhu.
The exhibition has been organised by Perce Jerrom.
A text written by Louise Chignac will accompany the exhibition.